Local business owners got the opportunity to learn more about how to grow their business.
Tourism Excellence North held workshops over the past few days to help local businesses grow. They included brain-storming sessions with other local business owners, and advice from instructors about how to enhance their products and enhance tourism within the area.
Karen Peacock, Tourism Excellence North Coordinator, spoke about the workshop.
“Tourism Excellence North is a training and development program hosted throughout northwestern Ontario, and we hosted an Experiential Travel Training Workshop for operators in Kenora, with 14 participants. It’s learning about how to develop an experiential travel product, or enhance something you already offer your visitors. It’s about offering that really great, memorable experience for people to come check out. It’s about increasing value that organizations can bring to their visitors,” she said.
Sharalei Cunningham, owner of the Black Oven wood-fire pizza truck, spoke about what she learned in the workshop.
“The last couple of days have been really beneficial for anyone looking how to look further into the types of visitors coming to Kenora and the area. We have such a great area that we live in, and we’re learning how to tap-in to see what our visitors actually want when they’re here. Designing different experiences that visitors will be interested in taking apart in while they’re in the area,” she said.
Jessalyn Watt, with the Lake of the Woods Brewing Company, spoke about the workshop.
“It’s about enhancing what your business is already doing, and making that experience for that customer even better. Having an emotional aspect behind it, giving them a take-away and just building and enhancing what your business is already doing. It also got us thinking about new ventures, and what would be successful in Kenora. It was a great brain-storming opportunity,” she said.
Josh Nelson was in attendance to represent the City of Kenora. The workshops took place at Seven Generations Education Institute.